Galaxy Gum
Role
UX/UI
Tools
Figma | FigJam
Project Overview
Goal
Create an online store for unique, sustainable chewing gum that supports conscious purchasing decisions — while delivering a fun, interactive shopping experience.
USP
A blend of sustainable products + gamified features (e.g., bubble gum game, “mystery flavor” mode) with nostalgic 90s-inspired visuals.
User Story
As a conscious consumer, I want to purchase sustainable chewing gum in a simple, playful online shop, so that I can discover new flavors, make a positive impact on the environment, and enjoy the process.
Research & Interviews
- Sustainability-focused buyers (20–40 years old)
- Nostalgia-driven shoppers who enjoy retro aesthetics
- Casual buyers motivated by gamified shopping experiences
6 semi-structured interviews
3 male, 3 female
aged 20–35
based in Berlin and Hamburg.
Sustainability needs to be communicated clearly and credibly.
Fast navigation is a priority — no unnecessary steps in checkout.
Gamification boosts engagement but should not disrupt the buying flow.
Personalization (e.g., “mystery flavor” random mode) is well-received.
Hi-Fi Design
-
Home
Nostalgic 90s-inspired look with playful animated details. -
Product Page
Focus on sustainable ingredients + animated “add to cart” interaction. -
Gamification Flow
Bubble gum game that unlocks discount codes when players reach high scores. -
Checkout
Minimal, clean, and fast — mobile-first optimized.
User Testing
- 5 participants
- moderated remote sessions via Zoom
- mobile-first focus
- Validate navigation and checkout completion
- Measure impact of gamification on engagement
4/5 users found checkout “very easy.”
3/5 used and enjoyed the “mystery flavor” mode.
Gamification increased average session time by 35%.
Improvements: Make gamification entry point more prominent, optimize animation loading time.
Design Principles & Style Guide
consistency
suspense
Memorable
Humor
